Few aspects of your business are as important as keeping in touch with your customers because these are the people who are most likely to purchase from you again. In the boating industry, the best way to accomplish this goal is to work with Info-Link to proactively update and manage your warranty file. By periodically cross referencing your warranty records with our National Boat Owner Database, we can identify customers who have moved, confirm whether they still own a given boat and, in most cases, provide the name and address of the new owner if the boat has changed hands.
This type of in-depth assessment of your current customer base is beneficial to your business for a number of reasons. First, it enables you to keep in touch with your customers whether they bought their boat new or pre-owned. During any given year, at least 15% of these customers are likely to be considering their next purchase. Second, having updated warranty records will enable you to effectively notify customers in the event of a safety issue. Finally, an updated warranty file is the first step towards establishing a formal strategy for promoting and enhancing customer loyalty.