National Database of Fish and Game License Holders
Hunters and fishermen represent a unique group of consumers with very diverse yet distinct needs. Marketing to them is an exercise in precision and careful targeting. To this end, Info-Link has established one of the most comprehensive databases specific to hunters and fishermen in the outdoor recreation industry. Comprised of recreational license holders, this database can be used to generate customized lists based on license type, animal type, resident/non-resident status and geography. More importantly, Info-Link can use this tool to isolate people who have participated in these activities for multiple years and then cross-reference this with its other databases to identify crossover promotional opportunities.
