If you already have a mailing list or customer file of your own, it is important to ask yourself one simple question – How accurate and comprehensive is it? If you are not sure of the answer, Info-Link can help. By comparing your mailing list with our proprietary national database we can not only let you know how accurate your data is, we can also update and enhance it with information such as boat type, length, and model year. In addition, we can point out cross-promotional indicators such as fishing or hunting activity.
Why is this important? For mail order catalogs, this information can be used to reactivate past buyers; for magazine subscribers, it can bolster press kits; and for boat builders and dealers, it can help to pre-qualify leads for follow-up purposes. The bottom line is this – the more you know about your customers, the more you can improve the efficiency and effectiveness of your campaigns.