During any given year, at least 15% of your customers are likely to be considering their next purchase. Whether they purchased your product new or pre-owned, your current customers are the ones most likely to buy from you again. And they are often your best source of word-of-mouth advertising as well. It is therefore critical to communicate with these customers on a regular basis.
This is where Info-Link can help. By periodically cross-referencing your warranty records with our National Boat Registration Database and other sources, we can identify customers who moved, confirm whether they still own a given boat and, in some cases, provide you with the names of new “customers” who purchased your product pre-owned. This is a key step in promoting customer loyalty and is arguably one of the best marketing investments you can make.