A Great Opportunity to Attract First-time Boat Buyers

If there were ever a time to attract first-time boat buyers, now is it. What better way to escape all this craziness and spend time with family? This may be why we’re seeing more activity among runabout buyers, which is great. Our challenge now is to keep them.

Almost half of all runabout buyers are first-time boat buyers and 94% of them are buying used. Consequently, most of these people are essentially on their own, having purchased boats that are, on average, over 25 years old. Let’s do what we can to welcome them to the water, so they want to stay.

Infographic Runabout Market