Like many of our friends and colleagues in this industry, we are passionate about what we do. We not only take pleasure in helping our clients “sell toys to big kids” but are devoted participants as well. If we are not working, we are probably out enjoying the many benefits our industry has to offer, especially if it involves getting wet.
Our primary purpose is to provide market intelligence that helps to promote participation in water-related recreational activities while giving our clients the competitive advantages they need to excel. We have a wealth of information at our disposal and are always looking for new ways to share this knowledge. The following are just a couple of examples :
Our Bellwether Reports are intended to provide a sneak preview of how the new boat market is performing each month. This information is based on boat registration data from several large, geographically disbursed states that tend to record their registrations in a timely manner. These states, which together account for about half of all U.S. boat sales, have proven to be excellent indicators as demonstrated by the high correlation with national retail sales data that are usually not available until several weeks later.[read more…]
InFocus is a market intelligence tool developed specifically for the boating industry. It was designed to put critical market information right at your fingertips so you can make more informed and timely decisions without having to pore through piles of data. InFocus uses a business intelligence platform called Tableau Reader, which clients can download for free. Once the reader is installed, there are no logins or passwords. Just click and go. This way you can focus your efforts on putting this intelligence to work for you.[read more…]