Like many of our friends and colleagues in this industry, we are passionate about what we do. We not only take pleasure in helping our clients “sell toys to big kids” but are devoted participants as well. If we are not working, we are probably out enjoying the many benefits our industry has to offer, especially if it involves getting wet.
Our primary purpose is to provide market intelligence that helps to promote participation in water-related recreational activities while giving our clients the competitive advantages they need to excel. We have a wealth of information at our disposal and are always looking for new ways to share this knowledge. The following are just a couple of examples :
Info-Link’s InSight Report is designed to help industry stakeholders stay on top of the latest new boat sales trends, an important indicator of the boating industry’s overall health. The report provides timely, monthly snapshots summarizing these trends for the entire US market. Our Insight Report is based on state and federal boat registration data enhanced by Info-Link using its proprietary methodologies to provide a comprehensive national picture for key segments of the marine industry.
InFocus is a market intelligence tool developed specifically for the boating industry. It was designed to put critical market information right at your fingertips so you can make more informed and timely decisions without having to pore through piles of data. InFocus uses a business intelligence platform called Tableau Reader, which clients can download for free. Once the reader is installed, there are no logins or passwords. Just click and go. This way you can focus your efforts on putting this intelligence to work for you.[read more…]