Today’s consumers have more choices than ever. And while many are brand loyal, most will consider more than one option when making their next purchase. This means there is a major incentive for companies to actively foster and maintain relationships with the people who have purchased from them before while still attracting new customers with a propensity to migrate to their brand.
Info-Link’s brand loyalty and migration analyses provide a wealth of information about the incidence of brand loyalty, entry and defection. This critical information can help you preserve market share, address product development opportunities and maximize customer lifetime value. It can also be used to develop or refine marketing efforts directed at competitive owners who tend to gravitate towards your brand.